Square Unboxed

Square Unboxed is Square’s annual event for developers and partners building on the platform. I was the sole copywriter for Unboxed in 2022 and 2024, partnering with design and marketing to shape the event end-to-end — from the landing page, emails, badges, signage, keynotes, and slides to post-event sizzle reels, plus on-site help desk support and last-minute dress-rehearsal edits. All of it evolved alongside the new Square Developer brand, resulting in a 99% satisfaction score and feedback calling ’24 “the best Unboxed ever.”